PAPPhthalimidoperoxycaproic acid
- What it is
- The whitening active in our powder and strips, used instead of hydrogen peroxide.
- Why it’s here
- Lifts everyday surface stains.
- Find it in
- Powder · Strips · Ritual Set
Smile Ritual Set
The whole ritual in one box. Lifts everyday surface stains for a brighter-looking smile.
from$39.99
Ritual Set: Save $12.99 (17%) vs. buying separately
- Hydrogen-peroxide-free
- PAP + nHAp formula
- Powder + strips
Pre-order price
Estimated arrival. Ships when your batch arrives. We’ll email you if the date changes.
Coming soon
Get one email when it’s ready. No spam.
- Secure checkout
- 30-day guarantee
Choose your set
Pre-order price
Estimated arrival. Ships when your batch arrives. We’ll email you if the date changes.
How to use
- Brush with Violet Veil once a day.
- Use the strips as directed on the box when you want an extra boost.
What’s inside
In the box
- 1 × Violet Veil Teeth Whitening Powder
- 1 × PAP Teeth Whitening Strips
- PAP (phthalimidoperoxycaproic acid): the whitening active, used instead of hydrogen peroxide.
- nHAp (nano-hydroxyapatite): a calcium-phosphate mineral.
Made without hydrogen peroxide or carbamide peroxide.
Good to know
- For cosmetic use only. Do not swallow.
- Not for children under 12.
- Don't use the strips more often than directed.
- If you have gum disease, sensitive teeth or recent dental work, check with your dentist before use.
- Stop using them and talk to your dentist if irritation occurs.
Shipping & guarantee
In-stock items ship from the US within 1–2 business days. Pre-orders ship when your batch arrives, and orders with both ship in two parts at no extra cost. Free standard shipping on orders over US$60.
Add Package protection in your bag for $1.99.
Not happy within 30 days of delivery? We’ll refund the product price, even if it’s opened.
First order, one per household. Shipping isn’t refunded.
The ritual
Your routine, not a project.
A jar by the sink, a strip in your bag. It fits into the time you already spend getting ready.
- Brush it on with your own toothbrush
- Or stick on a strip while you get ready
- Made without hydrogen peroxide
The formula
Made without hydrogen peroxide.
Violet Veil and our strips whiten with PAP instead. Same routine, a different active.
- Made without hydrogen or carbamide peroxide
- Whitening active: PAP
- With nano-hydroxyapatite (nHAp)
What’s inside
Two key ingredients. Zero hydrogen peroxide.
nHApNano-hydroxyapatite
- What it is
- A calcium-phosphate mineral.
- Why it’s here
- For a smooth, polished feel.
- Find it in
- Powder · Strips · Ritual Set
Made withouthydrogen peroxide
- In plain words
- No hydrogen peroxide and no carbamide peroxide. Not in the powder, the strips or the set.
In real life
Where it fits.
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Steamy-mirror mornings
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One by the sink, one in the bag
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Packed for the weekend
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Sink tray, sorted
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Strips on the vanity tray
What to expect
A routine, not a quick fix.
Results build with regular use and vary from person to person. It works on surface stains and won’t change the color of crowns, veneers or fillings.
It is
- A whitening routine you brush or stick on
- Made without hydrogen peroxide
- Something that fits into getting ready
It isn’t
- A dentist’s treatment
- A promise of a specific shade
- A reason to skip check-ups
Choose your ritual
Three ways in.
30-day satisfaction guarantee
Not happy within 30 days of delivery? We’ll refund the product price, even if it’s opened.
First order, one per household. Shipping isn’t refunded.
FAQ
Good questions.
The product
Is it really hydrogen-peroxide-free?
Yes. Violet Veil and our PAP strips are made without hydrogen peroxide or carbamide peroxide. The whitening active is PAP.
What are PAP and nHAp?
PAP (phthalimidoperoxycaproic acid) is the whitening active, used instead of hydrogen peroxide. nHAp (nano-hydroxyapatite) is a calcium-phosphate mineral, for a smooth, polished feel.
Using it
How soon will I notice a difference?
It varies from person to person, so we don’t promise a timeline or a shade. Use it as directed and compare in the same light you started in.
I have sensitive teeth, crowns or veneers. Can I use it?
Check with your dentist first. It works on surface stains and won’t change the color of crowns, veneers or fillings.
Can children use it?
No. It isn’t for children under 12.
What if I have a reaction?
Stop using it and contact us. If it feels serious, see a doctor or dentist.
Ordering
When will my order ship?
In-stock items, like the Violet Veil jar, ship within 1–2 business days. Pre-orders ship as soon as your batch arrives, and you’ll see the estimated arrival before you buy. Orders with both ship in two parts, at no extra cost. Shipping policy
What if it’s not for me?
Your first order is covered by our 30-day satisfaction guarantee. If you’re not happy within 30 days of delivery, contact us and we’ll refund the product price, even if it’s opened. One per household. On a Duo or Ritual Set, open one item to try and send the rest back unopened. Shipping and Package protection aren’t refunded. See the refund policy
What does Package protection cover?
For $1.99 in your bag, Package protection covers your order if it’s lost in transit, marked delivered but not received, or arrives damaged. We’ll replace it or refund you, with no carrier claim needed. Without it, lost, delayed or damaged packages are the carrier’s responsibility once it has picked up your order, and you can file a claim directly with the carrier. Package protection details
